Special offer: 30% off your first subscription box!

Nutrition

3 reasons most baby food isn't as good as it looks.

Healthy-sounding claims can hide a less impressive nutrition label.

1Nutritional guidelines

Most baby food fails nutritional guidelines

0%

failed to meet WHO nutritional guidelines

Source: Coyle et al., Nutrients (2024)

In a 2024 study of 651 US baby foods, 60% failed WHO nutritional guidelines. The misses weren't subtle. 70% of products came up short on protein and one in four didn't meet calorie requirements.

2Sugar content

Many pouches have more sugar than soda

Cola
1.5xFruit pouches

Sugar content by volume

Source: British Dental Association (2022)

In 2022, researchers measured the sugar in 109 baby food pouches. Over 1 in 4 contained more sugar by volume than cola, despite widespread claims of ‘no added sugar’. Dentists have stressed that as far as teeth are concerned there's little to no difference if the sugar is added or naturally occurring.

3The label

“No added sugar” doesn’t tell the whole story

The front
Fruit pureeApplesauceNo added sugar!
The claim
The back
Nutrition Facts
Serving size1 pouch
Total Sugars14g
Includes 0g Added Sugars
Check this number.
Total Sugars gives you the full amount. Serving size tells you how much food it covers.Illustrative example · Simplified label · Not a real brand

Under FDA labeling rules, sugar that arrives as fruit puree doesn't count as “added”. “No added sugar” doesn't mean sugar-free. Check Total Sugars on the back, and note the serving size. That's how much food the number covers.

Endorsed by pediatric dietitians

Tinynosh recipes were developed with intention and care - prioritizing real ingredients, food safety, and nutrition - exactly what I look for as a pediatric dietitian.
Rachel Rothman, MS, RD, CLEC

Rachel Rothman, MS, RD, CLEC

Pediatric Dietitian & Feeding Expert, Nutrition in Bloom

Expert endorsement

30% off your first order when you subscribe

A tinynosh delivery box at the front door

tinynosh is refrigerated baby food for 6 months and up. Prepared in small batches in L.A., packed in glass jars with PVC-free lids, delivered cold across California.

30% off your first order when you subscribe.

Background

Get your little one started with nutrient-dense baby food in glass jars